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Inspiring loyalty with Great Walks of Australia

Great Walks of Australia is a Tourism Australia initiative to showcase the best of Australia, showing world class experiences, attracting high yield visitors willing to travel past the gateways to enjoy an area of special interest.

Great Walks of Australia
Working in a strategic capacity to Great Walks of Australia, Flint developed a digital strategy focused around the user journey and marketing lifecycle and also implementation digital roadmap to enhance the marketing efforts and engagement. As part of the roadmap, Flint was engaged further to help execution of the roadmap with a loyalty plan.
As an initial piece of a larger undertaking, walkers are engaged with beautiful engagement pieces that inspire the user in the lead up and after they participate in an effort to boost loyalty and market other walks available.
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Date: 2015
Client: Great Walks of Australia
Services: Automation Marketing, Copywriting