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Calibre

Calibre, the brand men want to wear. A pioneer of men’s fashion in Australia and favoured by A-listers such as Hugh Jackman and Vince Colosimo.

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As a high-end fashion retailer, Calibre needed to translate its in-store experience to the e-commerce environment – or in other words, create an ‘omnichannel’ experience that could hold its own against global competitor labels. We crafted an e-commerce site designed to optimise the conversion funnel, using a live shopping cart, flexible look-books and design themes, based on a powerful ERP called Apparel 21. As with most digital projects, evolution has continued after launch – the Calibre site is already on its second iteration, based on the learnings gleaned from the first generation site.

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Date: 2011 - Now
Client: Calibre
Services: E-commerce design of UX, meet high-performance Enterprise scalability with real-time ecommerce