Salesforce is most well known as a platform to drive sales. But we regard it as more of a CRM tool to help generate value in every aspect of an entity’s operations – and that’s precisely how we use it. We’ve leveraged the Salesforce API for many clients – integrating it, primarily, into data strategies and marketing platform stacks. In fact, we’ve even incorporated it into our own business operations, to generate deep insights about how we can make things better.
