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Ap21 eCommerce + Fashion Specialists

Flint has vast experience across a range of different eCommerce clients and fashion labels. We specialise in eCommerce platforms and supporting solutions integrated with Apparel 21. We believe there is great opportunity in online fashion eCommerce, and guide clients on how to leverage it.


Apparel 21 integration specialists

Our experience developing sites with AP21 enables us to provide solutions that are not only beautiful and in-line with your brand, but also integrated to provide holistic real-time results. We believe this functionality is key to creating highly successful e-commerce sites.


Experience and Guidance
With years of integration experience in eCommerce systems and Apparel 21, we guide our clients to achieve the best result; from platform development through to maximising revenue and ROI.

Solutions that fit
From platforms fully leveraging Apparel 21, to off-the-shelf systems such as Shopify and Magento; we’ll find and tailor the right solution to fit the size and requirements of your business. 

Real-Time Integration
Flint offers solutions that are integrated and talk directly to Apparel 21 in real-time. This dramatically reduces issues around pricing, stock and customer service. It also speeds up the delivery process, improving both the experience of the customer and the efficiency of your business.

In-Depth Connectivity
Flint has created solutions that go much deeper than just stock, pricing and order integration. Our solutions sync point-of-sale pricing and promotional activities, VIP offers and customer history. This means businesses benefit from having customer data exist in one central location.

Taking You There
We have a depth of knowledge in integrating eCommerce stores with Apparel 21. Having guided numerous clients through this journey, we understand exactly what’s involved, making this process easy. You’re in safe hands with Flint.

Long-term partner

We are distinctly different to other eCommerce suppliers; providing not only technical capacity, but a specialised consultancy on boosting eCommerce revenue.

At Flint, we offer more than just technical solutions. We partner with you to offer guidance, insights and strategy to drive your online revenue. We assist clients to improve their conversion, traffic and revenue with a strong focus on ROI.



Featuring a real-time platform with Apparel 21.

Strong social media integration encourages customers to share their favourite Calibre looks with friends, engaging them with the brand outside of the store.


Pure Baby

Purebaby is one of Australia’s fastest growing baby clothing brands. They required a partner that could help them better represent the brand online, capitalise on their fast-paced growth, and consult on activities such as lead generation and customer engagement.

After carefully examining the online user behaviour, we remapped the way customers engage with the brand. Beautiful imagery, navigation and product showcasing all help craft a better e-commerce experience.

Purebaby's website is AP21 integrated, enabling synchronicity between the online store, retail outlets and the warehouse. With this automation of merchandising, the brand is better placed to deal with and convert a higher volume of sales.


RB Sellars

This unique clothing brand caters to a rural Australian audience that’s spread-out across the country. Flint has partnered with RB Sellars to improve their online performance, deliver more appropriate digital platforms and improve team efficiencies.

The website enhances the UX and buying experience, converting more customers. It is backed by a flexible CMS that will grow with the business and enables the website to launch with features such as advanced online buying options (eg. back-order, pre-order).

The real time integration with AP21 enables the team to better manage merchandising, freeing up internal resources for other business activities such as customer acquisition and brand expansion.


Get In Touch

We’re always excited about all things digital

+61 3 9024 1722