Apparel-21 integrated ecommerce for a proud Aussie brand

RB Sellars is a popular rural and regional brand known for a great customer experience. Over the past 5 years we've helped extend this reputation as they've extended their online capabilities.

Optimized mobile commerce

The website enhances the UX and buying experience, converting more customers. It is backed by a flexible CMS that will grow with the business and enables the website to launch with features such as advanced online buying options (eg. back-order, pre-order).

Tailored shopping experience for RB Sellars shoppers

With a loyal audience in rural Australia, Flint has designed the user experience around their needs. The site allows customers to easily navigate the product range, with an easy-to-use checkout process supporting high-conversion. The site also offers a suite of marketing opportuntities to support a range of sales strategies.

Real-time ERP integration

Real time integration with Apparel 21 enables the team to better manage merchandising, freeing up internal resources for other business activities such as customer acquisition and brand expansion. This is backed up by enterprise-grade high-availability hosting infrastrcture backed with 24-7-365 support.

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Date: 2013-Current
Client: RB Sellars
Services: User Experience Design, Digital Strategy, E-Commerce, Apparel 21, Conversion Optimisation, Digital Marketing

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